The IGH Solutions Lenticular Blog

The Power of 3D and Lenticular

Tags: Lenticular

Movie studios and retailers alike are having a love affair with 3D! And studios have told us that WalMart, specifically, is falling madly for 3D packaging.
 
This explains our dramatic growth in the area of product packaging for consumer and packaged goods.  WalMart has shared their success with us: they have realized significantly improved sell-through rates when studios use our 3D packaging on a "catalogue program" where several older movies are repackaged using 3D, priced aggressively and placed near the check-outs.
 
The quality of our lenticular packaging is so consistent, that studios can finally incorporate 3D packaging without worrying about poor lenticular which will tarnish their brand image.  As many as 45% of the titles produced using lenticular/3D packaging have garnered unexpected quantities of re-orders, so everyone benefits with lenticular and 3D packaging.
 
The bottom line: lenticular and 3D yield amazing results that get noticed and move product off of retail shelves.
Posted by Tessa M. Boettner on 10-Sep-09
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